An advertising corporation is a firm that is governed by the laws of Canada. The government grants it the power to make advertising campaigns and manage the company’s income. It can either be an internal department or an independent company. If the firm is large enough, it can also employ outside firms to help with the marketing. Its mission is to promote a product or service by creating advertisements for other firms. This corporation may not be owned by the company it is advertising for.
An advertising corporation may have several different locations. Often, an agency will have a centralized headquarters. They may have regional offices, “service offices,” or other locations to serve clients in various locations. In some cases, an advertising corporation will have branches or multiple headquarters, each with its own distinct personality and focus. Its “essence” is located at the HQ location, while “service offices” will have account representatives and work to make the client’s needs its primary concern.
While most advertising corporations are headquartered at a single location, larger companies may have multiple locations. These branches, called “service offices,” may be located near the client’s facilities and offer local service. The HQ is considered the “essence” of an agency, while the “service offices” are staffed by accounts and other employees. The centralized headquarters will be the most expensive location, but it will provide better service to clients.
While an advertising corporation is typically owned by a larger corporation, the average customer is a small business. In larger companies, advertising departments are set up in the C-suite, reporting to the vice president of marketing. These departments work under the direction of the president of the company and create a total advertising budget. They may also oversee retail displays. The majority of companies hire outside agencies to create and implement their advertising campaigns. The majority of advertising managers are required to have a bachelor’s degree in advertising or at least five years of experience in the field.
Some advertising agencies have several locations. Some are headquartered in the city where the business is located, while others are based in other locations. A larger advertising agency will have several locations. Some will be “service offices” in order to provide local service to clients. Aside from the HQ, an advertising agency may also have satellite offices in smaller cities. Regardless of the size of the company, a successful marketing campaign is crucial for a business.
An advertising agency’s job title can vary. It can be as simple as an account manager. Or it can be as complex as a manager of advertising space. Whatever position they hold, they are responsible for creating advertising campaigns and ensuring that they generate revenue. As an advertising agency’s director, you’ll be responsible for the creation of marketing campaigns and ensuring that the firm’s clients are happy. An agency’s mission is to create a brand that will lead to increased sales.